Many new business owners put great efforts into launching a website, then neglect to set up an ongoing blog. Allow me to explain why this is a disservice to your business.
In 2022, blogging is the key to driving traffic to your website. As an inexpensive and easy marketing solution, blogging is the best way to grow your online presence with minimal effort. Your blog allows you to communicate directly with your target audience, whether it be through informal conversation pieces or educational resources.
Every week, a new client asks me “why does my business need a blog?” Regardless of the type of business you run, a blog should be part of your digital marketing plan. If you want more leads, enhanced customer engagement, and improved search engine rankings—your business needs a blog. Now, let’s break down why that is.
Here are 5 reasons why your business needs a blog in 2022:
1. Boost Your SEO
Adding a blog (or reviving an old blog) is an effective way to boost your website’s SEO score. By adding fresh material to your website, you can bring in more organic traffic and help your target audience discover your business. With each new blog post you publish, you create a new opportunity to rank in search engine result pages (SERPs).
Did you know that businesses with blogs have 434% more indexed pages than their competitors? Based on that number alone, the businesses with up-to-date blogs are massively outperforming their competitors in terms of traffic. However, it’s essential to keep in mind that simply writing a blog post is not enough—your blog posts must be fresh, relevant, and balanced by the proper amount of rich keywords.
2. Attract New Clients
SEO is a tricky beast, but it’s the best friend of small businesses everywhere. When you employ proven SEO strategies like meta descriptions, header tags, and relevant keywords, your blog can quickly become a powerful tool for attracting new clients.
Every time you publish a new blog post, you give Google a reason to re-crawl your website and index new content. As you continue to add optimized blog posts, you will further enhance your website’s SEO and gain visibility for your brand. This is one of several key reasons why your business needs a blog in 2022 and beyond.
3. Establish Your Brand
In 2022, brand authenticity is everything. Customers want to feel connected to the businesses they choose to open their wallets for, which is where your blog comes in handy. Your blog gives potential customers a chance to get to know your brand, what you do, and the solutions you can provide. According to DemandMetric, 70% of consumers feel closer to a brand as a direct result of the content they produce.
By answering the common questions of your target audience through blog posts, you can establish your business as a thought leader in your industry and create trust among your customers. In today’s ultra-competitive business landscape, it’s critical to establish your brand through blogging if you want higher conversion rates.
4. Create Shareable Content
Still not convinced that your business needs a blog? Take a moment to think about all the time you could save by repurposing your blog content on other platforms. Filling up your brand’s social media calendar is an endlessly stressful task, but blogging can make it a whole lot easier.
Not only can you use social media to drive traffic directly to your website by linking to new blog posts, but you can also share quotes and tidbits from your blog to engage your audience across all social media platforms. Stop struggling to come up with new ideas and start producing content you can reuse to enhance your digital presence.
5. Convert Website Traffic to Leads
Ah, the magic word: leads! One of the most fundamental ways your blog can support your business is by converting website traffic to increased leads. How, you ask? It’s simple. Your blog provides value to your readers, which encourages them to take the leap from skeptical readers to eager customers.
Consider your business goals before publishing a new blog post. Are you looking to build your email list? Sell a new product? Advertise a valuable service? Incorporate a CTA into every blog post with your current goal in mind, whether that means linking to a product or adding a sign-up button for your monthly newsletter. If you’re still wondering why you need a blog, the opportunity for enhanced conversion rates should do the trick.
Hire A Freelance Writer For Your Business Blog
If you’re ready to optimize your lackluster website and improve your search engine rankings with a blog, it’s time to hire a freelance writer. As a busy business owner, the last thing you need is another ongoing task to add to your plate. That’s where I come in.
As an experienced freelance writer who has helped hundreds of businesses engage their target audience through blogging, I possess the tools you need to take your brand to the next level. Whether you’re a solopreneur, small business owner, or an established brand, contact our team today to learn more about what blogging can do for you.
Itís difficult to find well-informed people in this particular topic, but you seem like you know what youíre talking about! Thanks
So glad you enjoyed the post!
Thanks for your blog, nice to read. Do not stop.
Thank you! Much appreciated.
This is the perfect blog for everyone who would like to find out about this topic. You know a whole lot its almost hard to argue with you (not that I actually would want toÖHaHa). You definitely put a fresh spin on a subject which has been discussed for ages. Wonderful stuff, just excellent!
Haha! Thank you for your comment, I appreciate the feedback.
Thanks for the great article!
Thanks for reading!